About Me

I am a strategic communicator with a passion for branding, marketing, social media, and public relations, based in Miami, Boston, and Colombia. I specialize in crafting engaging narratives that drive audience connection and enhance brand visibility. With experience across architecture, civil engineering, hospitality, communications agencies, and corporate marketing, I thrive in dynamic industries where strategy and creativity intersect.

I have worked with architectural firms, engineering consultants, hospitality brands, and global PR agencies, helping companies refine their brand identity, marketing strategies, and digital presence. My expertise spans content creation, campaign strategy, media relations, and more, always with a focus on impactful communications and marketing.

Born in Barranquilla, Colombia, on June 12, 2000 (yes, I’m a Gen Z Gemini—make of that what you will!), I moved to the U.S. at age 10. That journey not only shaped my identity, but also sparked a lifelong commitment to understanding diverse audiences, cultural communications, and global marketing strategies. I am eager to bring my expertise to industries where compelling brand narratives shape experiences.

Education

  • Florida International University – Miami, FL
    Master of Business Administration (MBA) | Specialization: Marketing Channel Strategy (Est. Dec. 2025)

  • Roger Williams University – Bristol, RI
    Bachelor of Arts in Public Relations | Minor: E-Business (Dec. 2022)


    Contact Melissa for more info.

Skills + Strengths

Research

Conducts market analysis and monitors trends to inform strategic decisions.

Public Relations & Media Relations

Crafts compelling pitches, manages press relationships, and secures media placements.

Branding & Content Creation

Develops cohesive brand strategies and produces impactful content across platforms.

Social Media Management

Skilled in managing and growing engagement on Linkedln, Instagram, Facebook, X, TikTok, and YouTube.

Marketing

Creates comprehensive campaigns that integrate digital, social media, and traditional channels to enhance engagement and elevate brand visibility.

Creative Strategy

Applies innovative thinking to storytelling, campaign development, and audience engagement.

Understanding Diverse Audiences

Leverage bilingual skills and multicultural insights to tailor messages effectively.

Event Planning

Successfully organizes and executes events to enhance community and organizational visibility.

Adaptability

Thrives in dynamic environments with changing priorities and deadlines.

Collaboration

Building relationships with vendors, media, and internal teams to ensure seamless project execution.

Time Management

Efficient multitasking to handle complex projects within tight deadlines.

Platforms & Tools

Adobe Creative Suite, Canva, WordPress, WIX, Mailchimp, Shopify, Mailchimp, Muck Rack, Microsoft Office.

Certifications

HubSpot (Social Media & Content Marketing), LinkedIn Learning (Excel Essential Training).

At the heart of every successful marketing communications campaign is a thoughtful, strategic approach.

Here’s a glimpse into the steps I take to deliver impactful marketing solutions: