At ICON Architecture, I served as a Marketing Coordinator and Administrative Assistant, where I played a key role in driving brand visibility, streamlining marketing processes, and enhancing business development efforts. I developed B2B marketing campaigns, collateral material, brochures, digital assets, etc., increasing industry visibility and supporting new business acquisition.

In addition to campaign development, I managed CRM systems, website updates, and social media, ensuring marketing material remained up to date. I also revamped the firm’s proposal process for RFPs, RFQs, and RFIs, reducing preparation time by 20% and ensuring timely, high-quality submissions that strengthened the firm's competitive edge.

Collaboration was key to my role—I worked closely with vendors and internal teams to refine branding and outreach strategies, leading to stronger client engagement and improved brand perception. Additionally, I co-led DEI initiatives, implementing strategies that enhanced employee satisfaction and contributed to a more inclusive workplace culture.