At Samiotes Consultants, I was brought on as a Marketing Specialist with a vision to elevate the company’s digital presence and brand impact. During the interview process, I conducted a deep dive into the company’s marketing strategy, I noted the company’s website, social media, and overall online presence. I quickly realized that their website needed to be modernized to align with industry standards and stand out among competitors and partners. Once on board, I took the initiative in designing and launching 25+ webpages using WIX, enhancing user experience and increasing engagement through compelling content and streamlined layouts.

Beyond the website, I strengthened brand identity by creating 50+ branded assets, including templates for social media, email marketing, and website, ensuring consistency across all platforms. I also spearheaded the transition from Constant Contact to MailChimp, optimizing email marketing efforts, reducing costs by 20%, and achieving a 95% open rate through a targeted contact list.

I also managed all of the company’s social media platforms, developing a social media strategy that increased engagement by 25%, helping establish a stronger digital presence.

Additionally, I represented the company at 15+ events and career fairs, fostering valuable relationships and expanding visibility within the industry.