BigFish PR Boston - Interview Pitch Assignment
Email Pitch
Subject Line: Apple, Inc. Goes Green - Pitch
Hi _____,
Happy Monday! I hope you’re having a great start to your week.
I have a story that might be of interest to you. In recent years Apple has made greater efforts to be more environmentally friendly. Apple plans to be carbon neutral by 2030 and has committed to using recycled materials. To further this initiative, the company recently announced its Self Service Repair program which will be made available beginning in 2022. The launch will include over 200 individual parts, tools, and manuals to complete common repairs such as display, battery, and camera for the iPhone 12 and iPhone 13. Apple will continue to expand its Self Service Repair line in the following years. Apple’s efforts to design durable products, increase reparability, reduce e-waste, and use recycled materials, are greatly beneficial for the environment. These efforts also allow Apple products to hold their value for years.
To learn more about Apple’s environmental efforts, please visit Environment - Apple . Let me know if you have any questions, I look forward to connecting with you.
Attached please find visuals for your story.
Kindly,
Melissa Calvo Vides
Select 10 reporters, you would target for this pitch.
Gabe Patrick - Discover Magazine
Jon Porter - The Verge
Devin Coldewey - Tech Crunch
Sam Shead - CNBC
Shubham Agarwal - Digital Tends
Matthew Gault - Vice
Laura Paddison - The Guardian
Blake Morgan - Forbes
Raisa Bruner - TIME
Sarah E. Needleman - Wall Street Journal
Walk us through your thought process, including why you selected the product, why you chose the story angle you used, and which reporters you targeted, and why.
Apple recently announced Self Service Repair - I saw an opportunity to position this launch as environmentally beneficial since there’s a big push for cleantech and environmental health. Apple is stubborn but knows how to keep up with the market, in recent announcements such as the self-service repair and the comeback of ports for laptops, it is evident that Apple is listening to the wants and needs of consumers. I also think it’s important for Apple to further position itself as environmentally conscious.
I targeted reporters that cover sustainable/eco-friendly technology. I searched key works such as Apple, cleantech, sustainable technology, environmentally friendly, etc. I clicked several articles, clicked on the byline, and paid close attention to the writer’s most recent article to ensure that this pitch was relevant to them.