E-mail Pitch – Creative Class Assignment
E-mail Pitch – Creative Class Assignment
Subject Line: Latest Digital Media Player - Fisher-Price in partnership with Disney Pixar movie Coco.
To: Kelly Tyko, Business Journalist @ USA TODAY FL
Dear Kelly,
The Covid-19 pandemic has changed our daily lives and kids’ lives tremendously. The need for technology will be great this school year. Which is why Fisher Price is debuting its latest toy, the ‘Coco’ digital media player. Just in time for back to school! This Partnership with Disney’s Pixar movie Coco is innovative, safe, and a great tool for kid’s learning.
Fisher-price and Coco would love for you to share our latest product with your audience. I have been following your work for two years. Recent articles such as, “Baby Yoda, the hit from Star Wars series 'The Mandalorian,' is coming soon to Build-A-Bear stores,” “Hot Wheels has unveiled two Cybertruck radio-control cars modeled after Tesla's Cybertruck,” and “Walmart unveils 2020 hot toys list for holidays. Star Wars, Frozen 2, L.O.L. Surprise, Paw Patrol among top gifts.” Tell me that the toy industry and new toy products are keen on to you and your audience.
The movie Coco is undeniable popular within families. The movie has won numerous awards such as Golden Globes, Critic’s Awards, Teen’s Choice Awards and more. The Digital Media player will be in stores September 2020. This Digital media player allows up to 10 hours of video, music, and photos. This new product features anti-microbial surface technology and protection against dangerous Decibels to keep children’s ears safe. It also has a variety of settings which include parental control and low volume setting. The digital media player allows downloads, so that children can access, lessons, google, games and more. The product is priced at $149.99, It includes a Coco character, headphones with earmuffs, a silicone case, and the digital media player.
A story about this new product would make a great story on USA Today’s Money or Technology Section, as your stories can often be found there. I think your readers, especially those who are parents or have kids in their life’s will truly enjoy reading about this new product. We hope you agree.
If you have any questions, please do not hesitate to contact me via phone at [Phone Number] or via email [Email Address].
Sincerely,
Melissa Calvo Vides