Marlo Marketing Interview Writing Assignment
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Melissa Calvo Vides
Marlo Marketing
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Big Coffee Chain introduces its new Leprechaun Latte right in time for St. Patrick's Day
Proceeds support local literacy program
(Boston, MA) January 25, 2022 - Big Coffee Chain is pleased to announce its new latte beverage to New England; the Leprechaun Latte. The new drink is uniquely and specially hand-crafted for the New Englander coffee drinker that loves sweet, milky beverages.
Leprechaun Latte is one of the exciting new additions to the BCC menu. The menu features frappuccinos, iced coffee, espressos, cold brew, tea, pastries, and more delicacies. The drink is available for a limited time only during the month of March; Right on time for Saint Patricks’ day celebrations. The new BCC Leprechaun Latte is made with delicious mint mocha, topped with green whipped cream, and can be served hot or cold. The beverage is available for the retail price of $4.99. BCC looks forward to delighting the latte lovers of New England.
“We are very excited to continue making additions to our menus and know that locals will love it,” said John Smith, VP of marketing at BBC. “Community is really important to us. Everything that we do from the menu items to our volunteerism is with the community’s needs in mind.”
For each Leprechaun Latte sold, BCC will donate ten cents to ReadBoston, a local comprehensive literacy organization offering a variety of programs and resources to children in Boston.
To learn more about Big Coffee Chain, visit www.BigCoffeeChain.com.
About Big Coffee Chain (BCC)
BCC is an American coffee chain founded in 1982. It is one of the fastest-growing companies in the world, with more than 1,000 locations across 6 countries. The BCC corporation is recognized as an industry leader for providing high-quality coffee to retailers and serving uniquely hand-crafted beverages at their stores. For more information, visit www.BigCoffeeChain.com.
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Social Media Content
Repurpose content across different social media platforms.
Hashtags: #BigCoffee #LeprechaunLatte #Latte #Coffee #coffeeshop #MintMocha #Boston #NewEngland #NewEnglander
Things happening in March:
St. Patrick's day
Daylight savings
Women’s history month - Storytelling / Women leadership? CEO?
March madness
Blog Post
Is TikTok the appropriate marketing tool for your brand?
Have you seen the TikTok of a dude riding his skateboard holding a big bottle of Ocean Spray cranberry juice? Well, it went viral in 2020. You’re probably like okay, that’s old news and yes it is, but at the time it got Ocean Spray BILLIONS of media impressions.
Brands like Nike, Wendy’s, Duo Lingo, Scrub Daddy, and more are using social media to leverage their brands. People love a brand with a story and a personality; a brand they can relate to. We all know Facebook is for our parents, Snapchat is for sneaky people (we don’t use that) Twitter and Instagram are for millennials and TikTok is for gen Z. So if you want to target gen Z, their trends and lingo - TikTok is the place to be.
Every few years there’s a new app and a new algorithm to beat. Whether we like it or not, we have to keep up! It is said that 50 percent of brands are still not on Tiktok in 2022. This might be your sign to make your brand a TikTok account (if you deem the platform appropriate for your brand).
Considering that TikTok has millions of users in the US alone, it could be an effective marketing tactic; if used correctly. Consumer-facing brands need to have a social media presence, it is one of the most effective ways to get your brand name out there.
TikTok is known for keeping its users' scrolling endlessly. There is no denying that TikTok currently has the highest engagement rate out of any social media platform. Personally, I can spend anywhere from 2-5 hours per day on the app.
However, TikTok is not your brand’s golden ticket to fame and it should not be your brand's only marketing outlet because… well, it is subject to bans… a lot. The app is actually banned in India and China, the countries with the biggest populations. Social media marketing has to be done strategically. Research who your current audience is, think about who you want your audience to be - and are they on TikTok? Also, think about how you want to represent your brand and what type of stories you want to tell.
At Marlo, we’re known for being strategic and setting your brand up for success; now you have an idea if this new social media platform is beneficial to your brand. What we can do is help you find the right approach to an effective marketing strategy!