Press Release – Creative Class Assignment

FOR IMMEDIATE RELEASE

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Melissa Calvo Vides

Account Executive

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LEGO'S APPEARANCE AT THE 2021 TOY FAIR

NEW YORK CITY, NY - The LEGO Group will be attending the 2021 Toy Fair at the Jacob K. Javits Center in New York. Our new line of products is based on the online video game, Fortnite. The online game has been praised by children and teens around the world for more than 3 years.

For more than 60 years LEGO has been one of the biggest toy manufacturers in the world. LEGO has been named 'Toy of the Century' twice and has over 200 product lines and over 2,300 elements. The foundation of all of LEGO's toys is the LEGO brick, which was launched in 1958. We have expanded our brand to amusement parks, films, and retail, but firmly based as a toy company.

LEGO attends the toy fair every year. In 2020, we launched over 10 new sets. This year, LEGO is excited to have an innovative and eye-catching booth that debuts the first 2021 toy set based around Fortnite. Fortnite was released by Epic games in 2017 and has gained popularity among children and teens.

Julia Goldin, one of LEGO's top executives is to be present at the toy fair. The Chief Marketing Officer stated that " The Goal for LEGO is to provide every child with the LEGO experience. LEGO considers every child's interest in the making of its products. The company is looking forward to debuting a video game-based product line for the first time"

The LEGO Group is a toy company based in Denmark owned by the Kirk Kristiansen family. The LEGO mission is to inspire and develop the builders of tomorrow, by helping every child image, create, learn, care, have fun by playing with quality products. LEGO offers every child the possibility to create something new every single time. The LEGO Company are masters of reinvention and the child of the discoverer.

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